{"id":2365,"date":"2022-02-18T20:35:00","date_gmt":"2022-02-18T19:35:00","guid":{"rendered":"https:\/\/r1morava.cz\/?p=2365"},"modified":"2022-03-01T20:37:26","modified_gmt":"2022-03-01T19:37:26","slug":"zakladni-pojmy-v-oblasti-fransiz","status":"publish","type":"post","link":"https:\/\/r1morava.cz\/?p=2365","title":{"rendered":"Z\u00e1kladn\u00ed pojmy v oblasti fran\u0161\u00edz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.exteriamarket.cz\/vyhody-franchisingu\/\">Franchising<\/a> se \u0159ad\u00ed mezi celosv\u011btov\u011b velmi \u00fasp\u011b\u0161n\u00e9 formy podnik\u00e1n\u00ed. Abyste se o tomto konceptu mohli dozv\u011bd\u011bt v\u00edce, mus\u00edte se ale vyznat v z\u00e1kladn\u00edch pojmech. Jdeme si je p\u0159ehledn\u011b vysv\u011btlit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo je fran\u0161\u00edzant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se v\u00e1m v \u017eivot\u011b objev\u00ed <a href=\"https:\/\/www.exteriamarket.cz\/blog\/jak-roste-nase-sit\/\">podnikatelsk\u00e1 p\u0159\u00edle\u017eitost<\/a> a vy se ji rozhodnete vyu\u017e\u00edt, stanete se fran\u0161\u00edzantem. Jedn\u00e1 se o \u010dlov\u011bka, kter\u00fd si koupil licenci sv\u00e9ho fran\u0161\u00edzora. Prost\u011b podnikatel, kter\u00fd se rozhodl, \u017ee pro n\u011bj bude tou spr\u00e1vnou volbou franchising. Jak\u00e9 to s sebou nese v\u00fdhody? Mnoh\u00e9. Tak nap\u0159\u00edklad ji\u017e od sam\u00e9ho za\u010d\u00e1tku sv\u00e9 podnikatelsk\u00e9 \u010dinnosti m\u00e1te k dispozici ve\u0161ker\u00e9 know-how firmy, kter\u00e1 v\u00e1s za\u0161ti\u0165uje. Podnikatelsk\u00e9 riziko se tak podstatn\u011b sni\u017euje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo je fran\u0161\u00edzor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fran\u0161\u00edzor je subjekt, kter\u00fd se v\u00e1m rozhodne prodat svou fran\u0161\u00edzu. M\u016f\u017ee se jednat o \u00fasp\u011b\u0161n\u00fd podnikatelsk\u00fd subjekt. Aby mohl d\u00e1le r\u016fst, pot\u0159ebuje zvy\u0161ovat svou s\u00ed\u0165 prodejen \u010di provozoven. A zde se pr\u00e1v\u011b nab\u00edz\u00ed fran\u0161\u00edza jako mo\u017enost oboustrann\u011b v\u00fdhodn\u00e9ho obchodu. Fran\u0161\u00edzant m\u00e1 mo\u017enost rychle r\u016fst a fran\u0161\u00edzor z\u00edskat v o\u010d\u00edch ve\u0159ejnosti dobr\u00e9 jm\u00e9no a st\u00e1le expandovat na nov\u00e9 a nov\u00e9 trhy. V\u00fdhodn\u00e9 spojen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je tedy fran\u0161\u00edza<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak u\u017e jste asi pochopili, fran\u0161\u00edza je licence. Toto pr\u00e1vo vyu\u017e\u00edv\u00e1 fran\u0161\u00edzant k tomu, aby byl opr\u00e1vn\u011bn provozovat odbytov\u00e9 koncepce fran\u0161\u00edzora pod vlastn\u00edm jm\u00e9nem a na sv\u016fj vlastn\u00ed \u00fa\u010det. Tato oboustrann\u00e1 smlouva je podepsan\u00e1 jak fran\u0161\u00edzorem, tak fran\u0161\u00edzantem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fran\u0161\u00edzov\u00e9 poplatky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za to, \u017ee fran\u0161\u00edzor poskytuje sv\u00e9mu fran\u0161\u00edzantovi sv\u00e9 know-how, z\u00e1zem\u00ed, informace a slu\u017eby, je fran\u0161\u00edzant povinen hradit pravideln\u00e9 platby. Tyto poplatky v sob\u011b zahrnuj\u00ed nejen licenci, ale tak\u00e9 ve\u0161ker\u00fd servis a slu\u017eby fran\u0161\u00edzora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To nejd\u016fle\u017eit\u011bj\u0161\u00ed jsme zm\u00ednili. Pro fran\u0161\u00edzanta je tento typ podnik\u00e1n\u00ed v\u00fdhodnou z\u00e1le\u017eitost\u00ed, jeliko\u017e m\u00e1 mnohem v\u011bt\u0161\u00ed pravd\u011bpodobnost \u00fasp\u011b\u0161nosti, ne\u017e kdyby se dal na podnik\u00e1n\u00ed zcela s\u00e1m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchising se \u0159ad\u00ed mezi celosv\u011btov\u011b velmi \u00fasp\u011b\u0161n\u00e9 formy podnik\u00e1n\u00ed. Abyste se o tomto konceptu mohli dozv\u011bd\u011bt v\u00edce, mus\u00edte se ale vyznat v z\u00e1kladn\u00edch pojmech. Jdeme si je p\u0159ehledn\u011b vysv\u011btlit. Kdo je fran\u0161\u00edzant Pokud se v\u00e1m v \u017eivot\u011b objev\u00ed podnikatelsk\u00e1 p\u0159\u00edle\u017eitost a vy se ji rozhodnete vyu\u017e\u00edt, stanete se fran\u0161\u00edzantem. Jedn\u00e1 se o \u010dlov\u011bka, kter\u00fd si koupil licenci sv\u00e9ho fran\u0161\u00edzora. Prost\u011b podnikatel, kter\u00fd se rozhodl, \u017ee pro n\u011bj bude tou spr\u00e1vnou volbou franchising. Jak\u00e9 to s sebou nese v\u00fdhody? Mnoh\u00e9. Tak nap\u0159\u00edklad ji\u017e od sam\u00e9ho za\u010d\u00e1tku sv\u00e9 podnikatelsk\u00e9 \u010dinnosti m\u00e1te k&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166],"tags":[],"class_list":["post-2365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"gutentor_comment":0,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/r1morava.cz\/index.php?rest_route=\/wp\/v2\/posts\/2365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/r1morava.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/r1morava.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/r1morava.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/r1morava.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2365"}],"version-history":[{"count":0,"href":"https:\/\/r1morava.cz\/index.php?rest_route=\/wp\/v2\/posts\/2365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/r1morava.cz\/index.php?rest_route=\/wp\/v2\/media\/2366"}],"wp:attachment":[{"href":"https:\/\/r1morava.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/r1morava.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/r1morava.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}